On September 25, at the House of Music in Parma, Studio KairĂ²s presented to an audience of experts the potential of the Social Movie as a marketing tool. On this page you will find videos of the speech made by the three speakers:

Daniele Di Domenico, creative director of the company, describes the method and the main stages of the production process based on crowdsourcing video.

Gianandrea Veneri, Spinner marketing consultant for the project "Hands," describes the advantages and strengths of crowdsourcing videos as a tool for corporate communication.

Dario De Notaris, sociologist of cultural processes and new media at the University of Naples Federico II, makes a historical overview on the world of social media and describes the innovations introduced by the Social Movie within this landscape.