A Social Movie arises from collective working, which is grounded on sharing a project with a broad range of people. Ordinary people and filmmakers who, through smartphones, cameras and camcorders decide to tell the real world from their point of view. Afterwards, a team of professionals working on the production of the final project. Therefore, a Social Movie primarly means a new communication tool, which is able to give voice to a community of people with the immediacy of video language.
At Studio Kairòs we produced the first Italian Social Movie. “Hands – The imprint of the hands in our lives” is a 45 minutes movie that has been made possible thanks to a community of 500 people. Amateurs, filmmakers and professionals sent us 150 short clips. We did the rest. Our technology innovation project was supported by the European Social Fund and has demonstrated the applicability of Crowdsourcing (from “crowd” = crowd and “outsourcing” = outsourcing) to video production.
A Social Movie is the perfect tool for those who need to promote their brand or their business, a product, a service, an event, or to communicate effectively its mission. Companies, associations and institutions can reach and engage thousands of people, because with a Social Movie it will be your reference community to give life to the tale of each experience. Studio Kairòs follows the work of the community step by step and it focuses its objectives and stimulates its creativity.